Most law firms have employed the use of internet in their operations. Almost all law firms have their own websites where they market themselves. The main purpose of these websites is to turn the visitors into clients. This can be made more effective by improving the appearance of a website. The usage of the latest plugin is also important in ensuring that more visitors are converted to clients. The amount money earned is dependent on how many visitors will be converted to clients. Several ways can be used by the law firms to make their website to be more productive.
There are several types of law firms. The commercial law firms and the firms that deal with the cases of personal injuries are the major types. Whichever the type of the law firm, the right metrics must be monitored to make sure that the website reaches its full potential. Attaining the set goals begin by the identification of the right and most important metrics. This will allow the law firm to compete effectively with the other firms. The most important metrics are only three. These metrics are described as follows.
The number of visitors on a website is the first factor. It is important for the law firms to keep a close eye on the number of visitors visiting their website on a monthly basis. The design of the website is vital in determining the number of people visiting a website. There are other factors too that influence the number of visitors to a website. These are the social media campaigns, guests posting on other websites, marketing strategies and testimonials. It is necessary to know the reason for a rise or a fall in the number of visitors to a web page. Another thing about this metric is that a law firm should know how most of their visitors arrive at their website. These sources can either be the search engines or social media sites.
The second metric is the bounce rate. As much as there are many visitors on the website, their stay should not be short-lived to a few seconds. Clicking on one page by some visitors is the reason for the increment of the bounce rates. Pressing a back button on the browser, typing a different URL into a browser, and closing the tab or browser window are some of the activities that contribute to the high bounce rates. Causes of such a trend should be established. It is necessary for the monthly reduction of the bounce rates.
The third metric is the conversion rate. The number of visitors converted into clients is all that the conversion rate is all about. One can know this by considering those people who email or call the firm, those who download the free report or white paper and those that fill out the inquiry forms.